Promotional Strategy of SWISSE

Swisse is a vitamin, supplement, and skincare brand. Born in Australia in 1969 and globally headquartered in Melbourne, and was sold to Health & Happiness, a Chinese company based in Hong Kong previously known as Biostime International, in a $1.7 billion, two-step deal in 2015 & 2016.  Swisse aims to select the most nutrient-rich ingredients worldwide, and uses formulations based on scientific and traditional evidence   1. How does Swisse create awareness of its product?   Swisse have various health care products, the company exploit overseas market in 30 countries in next 5 years by newspaper, website information, retail advertising and social media. It conveys its philosophy to the public by introducing ambassadors who are sports stars or celebrities conducting a healthy life cycle.   2. How does Swisse get consumers to try its product?   Swisse has Free Skincare Samples:  The company will complimentary skincare samples for Members with every order.   3. How doe