Promotional Strategy of SWISSE
Swisse is a vitamin, supplement, and skincare brand. Born in Australia in 1969 and globally headquartered in Melbourne, and was sold to Health & Happiness, a Chinese company based in Hong Kong previously known as Biostime International, in a $1.7 billion, two-step deal in 2015 & 2016.
Swisse aims to select the most nutrient-rich ingredients worldwide, and uses formulations based on scientific and traditional evidence
1. How does Swisse create awareness of its product?
Swisse have various health care products, the company exploit overseas market in 30 countries in next 5 years by newspaper, website information, retail advertising and social media. It conveys its philosophy to the public by introducing ambassadors who are sports stars or celebrities conducting a healthy life cycle.
2. How does Swisse get consumers to try its product?
Swisse has Free Skincare Samples: The company will complimentary skincare samples for Members with every order.
3. How does Swisse give information about the product to its customer?
On each product there will have a instruction including General Information such as the product name, how many in the products; Warnings which is what kind of people can not use; Common Uses; Ingredients and Directions.Swisse’s “repeatable, 360-degree marketing model”, which included a kick-off event and a series of amplifications covering all key marketing channels, along the following lines:
- TV event
- Partnership or sponsorship
- Brand ambassadorship
- Advertising
- Public relations campaign
- Retailer promotion
- Point of Sale
- Catalogue marketing.
4. How does Swisse retain loyal customers?
Swisse have a plat named Free Wellness Chat on their website, which offering customers complimentary wellness chats with Swisse Naturopaths & Nutritionists. This is a good way for the company to retain loyal customers and cultivate new loyal customers.
5. How does Swisse entice the customer to buy more and use their product frequently?
Special offers promoted from time to time (which may apply instead of the above Swisse member discounts, unless otherwise stated). When customers register a membership account, they can receive receive email about the recently discount of products.
6. What promotions does Swisse use to identify more customers?
Swisse members are entitled to the following benefits:
a) 20% off the recommended retail price on all Swisse products sold on Swisse’s website (www.swisse.com.au);
b) Members get free standard delivery on orders over $49 Australia- wide.
c) The company somplimentary skincare samples foe members with every order.
d) The online shopping experice and pay action are security.
Swisse applies marketing mix tactically in its marketing strategies.It invests in researches to provide more innovative, functional and reliable products; it put people the top priority in its philosophy to build a harmony and effective working environment; it implement creative advertising practices by building up roles of “ambassadors” and emphasizing on corporate social responsibilities; it opens up the distribution channels to retailer and e-commerce and expands the global market.
Comments
Post a Comment